With more than a decade of experience spanning performance marketing, lifecycle marketing, direct response, SEO content strategy, and brand storytelling, Emma is a senior copywriter and creative strategist specializing in health, technology, and science-driven brands. She translates complex products, ideas, and information into clear, compelling messaging that helps people understand what matters—and what to do next.

Throughout her career, Emma has partnered with leading brands including Function Health, Apple, AG1, Peloton, Yoga Journal, and more. Her work spans acquisition and lifecycle campaigns, product messaging, brand strategy, editorial content, and customer communications.

A graduate of the University of Wisconsin with a degree in Journalism, Emma brings a multidisciplinary perspective shaped by training in nutritional therapy, yoga instruction, and clinical health. This background allows her to work comfortably at the intersection of science, technology, consumer behavior, and storytelling—turning technical concepts into communication that feels both credible and human.

Having worked in-house, agency-side, and as an independent consultant, Emma is known for quickly getting up to speed on complex subjects, finding the clearest story within them, and developing messaging that connects business objectives with real customer needs.

Her experience across health, technology, and consumer brands has given her a particular interest in the role thoughtful communication can play in making emerging products and innovations more accessible. Whether she's explaining a new health technology, shaping a product narrative, or building a lifecycle strategy, Emma brings a strategic, human-centered approach to every project.

Outside of work, Emma is usually on her yoga mat, re-reading Krakauer, or hiking the Cascades with her husband and dog.